Could safer products such as nicotine pouches offer a solution to significantly high rates of tobacco use in Eastern Europe and Central Asia? Joining us today is Giorgi Mzhavanadze, an economist who has worked with Knowledge-Action-Change on the Global State of Tobacco Harm Reduction report, to highlight trends in tobacco use in the region.

Check full GSTHR Report – “A Situation Report”: https://gsthr.org/resources/thr-reports/the-global-state-of-tobacco-harm-reduction-2024-a-situation-report/

0:00 – Coming up on today’s programme
0:47 – Spotlight on EE&CA
3:19 – Smoking rates remain high
5:39 – What forms of tobacco are used in EE&CA?
6:55 – What is Nasvay?
8:32 – How do smoking rates compare across the region?
9:52 – Enforcement of tobacco control policies remains patchy
11:19 – GSTHR’s mission to map regional tobacco use

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